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Brand sponsorships on Substack aren't just about some sort of weird brand placement that's awkward. I

t's about rethinking Substack and how you make money on here, and how we support each other in making money.

In this episode, I give you everything you need to know about Substack's new brand sponsorships program — how it works, what brands actually want, and how to fill out your Creator Kit strategically, not generically.