Welcome back to another powerhouse episode of Construction Genius! Today, we welcome back industry expert and owner of MADD Project, Antonia Botero. Antonia returns to provide crucial insights on two vital topics for every construction leader: Strategic Adaptation and Project Management Excellence.

In this episode, you’ll discover:

• How to Build a Robust Construction Strategy:

• Evaluating your construction firm's strategic positioning—high value vs. high volume.

• Making critical decisions about project scale and niching to maintain competitive advantage.

• Effective ways to pivot your business in response to economic downturns and shifting markets.

• Real-world examples of strategic flexibility and adapting your expertise to emerging opportunities.

• Keys to Elite Project Management:

• The core qualities of an A-player Project Manager: urgency, coordination mastery, and rigorous accounting discipline.

• Why urgency and proactive communication can dramatically improve project outcomes.

• Essential training principles every Project Manager must master for optimal performance.

• Navigating change orders effectively—balancing assertiveness and empathy in negotiations.

• Mastering Contract & Project Accounting:

• Practical advice for understanding critical contract terms (fees, general conditions, default clauses).

• How mastering the basics of project accounting can protect your firm legally and financially.

• Cross-Silo Collaboration:

• How successful firms bridge the gaps between estimating, project management, and field operations.

• The critical role of Project Managers and Project Executives in ensuring seamless integration across silos.

Top Questions Every Construction Executive Should Ask in Strategic Planning:

• What does your company excel at uniquely?

• How can you leverage your existing resources differently?

• Are you prepared to pivot quickly if your niche market dries up?

• How robust are your relationships, and are you maximizing them for business development?

Antonia also shares:

• Insights into how successful construction companies proactively respond to economic cycles.

• Tips for building strong business development habits—even during prosperous times.

• The importance of maintaining rigorous internal systems, especially project accounting, as a defensive measure against litigation and audits.

Guest Information:

• Antonia Botero

• MADD Project – Owner's Representative specializing in complex, high-value development projects.

• Connect with Antonia:

• Website: MADDproject.com

Twitter: @AntoniaBotero

 

 

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Resources to Help You Win in Construction

📖 Construction Genius Book – No B.S., practical, hands-on leadership, strategy, sales, and marketing advice for construction companies. Click this link to buy the book on Amazon: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

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☎️ Book a 10-Minute Call with Eric Anderton – If you want to discuss how I can help you coach your leaders, let’s connect. Book a 10-minute conversation here: https://10minutes.youcanbook.me

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