In this episode of The Edge Podcast, we speak with one of leading experts on PR (public relations) specific to the the crypto industry. Samantha Yap is a former journalist who started the crypto PR firm YAP Global in 2016. She has worked with clients from teams such as Frax Finance, Gitcoin, ETHDenver, and The Ethereum Foundation.

We'll apply her insights and strategies to a variety of major crypto events (ie the Euler hack) to demonstrate how founders and teams can strategically approach PR to build trust and credibility in their brand, including in times of crisis.

THIS IS NOT A RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS DISCUSSED.

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Topics Covered

00:00 - Intro

07:00 - Background and what is PR

11:15 - Typical PR services in crypto

14:05 - PR in crypto vs elsewhere

18:00 - Social media comms

22:15 - Marketing vs comms vs PR

25:00 - Analyzing crisis comms for Euler hack

28:00 - Importance of repetition in PR

31:00 - Analyzing Sequoia's response to FTX debacle

33:45 - Why many VCs are bad at PR

39:00 - Common PR mistakes

42:45 - Avoiding drama

48:00 - PR insights for liquid staking teams

52:30 - Analyzing Balaji's $1M BTC bet

1:01:20 - Closing

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Guest Links

Samantha Yap on Twitter

https://twitter.com/samanthawyap

YAP Global on Twitter

https://twitter.com/YAPGlobalTeam

Learn about YAP Global

https://yapglobal.com

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All opinions expressed by hosts and podcast guests are solely their own opinions and not necessarily those of Fourth Revolution Capital. Podcast guests and 4RC may have positions in the assets or other matters discussed in this podcast. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Do your own research.