In this episode of The Daily Coach newsletter in audio form, we revisit a powerful sideline moment that went viral — not for a play, but for a practice of inner focus.

During the 2024-25 NFL Wild Card round, Philadelphia Eagles wide receiver A.J. Brown was spotted calmly reading "Inner Excellence"  by Jim Murphy during a game. But this wasn’t a publicity stunt — it was part of his ritual. Known as “The Recipe” by his teammates, the book helps Brown reset, refocus, and lead with peace under pressure.

This episode challenges us to take our mental game seriously — to cultivate grounding habits, invest in mindset like we do our skills, and remember: excellence begins within.

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