On today’s episode, we unlock the secrets to successful email marketing tailored for female entrepreneurs with expert copywriter Jenny Roth. We’ll talk about the common struggles women face in email marketing, such as the pressure to achieve perfection, by aligning your strategies with your personal strengths and business goals. Jenny shares practical advice on sharing client wins, answering FAQs, and teasing future offers to maintain engagement. We wrap up with empowering advice for female business owners, emphasizing the importance of celebrating small victories and building meaningful relationships.

Jenny Roth is a sales page, email & website copywriter for female founders. Her copy process is rooted in client voice, market research, and words that honor your values and build relationships. As the copywriter behind hundreds of launches and funnels, Jenny fully believes that good copy needs to do more than make sales – it also has to leave your clients feeling so confident & excited -- and zero buyer’s remorse! -- when working with you. In addition to managing her copywriting business, Jenny is a mom to three girls, a farmer's wife, and a youth running coach.

In this episode, we cover: 

• The unique challenges women entrepreneurs face when starting with email marketing, such as the overwhelming pressure to get it perfect. 
• How to align email marketing with your personal strengths and business goals, whether through creating evergreen funnels or maintaining a consistent email schedule that is authentic and sustainable.
• Actionable tips for setting up monthly email campaigns that keep clients engaged without the stress of frequent outreach.
• Easy-to-follow tips for organizing and editing your emails to ensure they resonate with your audience.
• Effective methods for gathering powerful client testimonials and handling common email marketing challenges, like dealing with unsubscribes and maintaining a content creation habit. 

Resources & Links:

• Relationship-Based Email Marketing Strategy & Template Bundle 
• Client Voice, Market Research, & Testimonial Gathering Guide + Templates 
• Email Insiders [affiliate link]
• Join our weekly newsletter, Millionaire Mindset
• Learn more about our Services

Some links referenced above are affiliate links which means I may receive a small commission at no extra cost to you. Thank you for your support! 

Connect with Jenny:

• Follow on Instagram @jennyrothcopywriting
• Check out her website
• Follow her podcast, The Email Marketing Podcast

Connect with Sheila:

• Follow on Instagram @sheila.hansen.cpa
• Check out our website https://www.hansenllc.net/

Make sure to hit subscribe/follow so you never miss a convo!

Find the complete show notes here: https://hansenllc.net/mastering-the-inbox-overcoming-email-marketing-struggles-with-jenny-roth-episode-27