Technique: Highlight a guest

Imagine spending over four decades in the same industry, mastering its every nuance. That's exactly what Wes Wilburn, founder of the American Tow and Recovery Institute, has done. This episode is brimming with the golden nuggets of wisdom Wes has gleaned from his 40 years in the towing industry. Join us as he passionately shares the importance of hands-on training and gives us an insider's look at what professional training in towing truly entails.

Technique: Make a promise of what you'll learn

Fasten your seatbelts as we journey into the future of towing with a deep dive into the world of electric hybrid and electric vehicles. Wes offers the 411 on the comprehensive guidance provided by the federal government and he's got a 450-page PDF ready to unravel the complexities of towing and providing roadside service for electric vehicles. As a bonus for being a member of the American Tow and Recovery Institute, you'll receive access to this PDF - a must-have for anyone in the industry.

Technique: Personal story

Ask Wes about the Midwest Regional Tow Show and you'll witness his eyes light up. The love for his industry is palpable as he talks about the networking opportunities and the importance of funding in the towing industry. Wes is a strong believer in the power of community and the role it plays in the growth and development of this industry. As he walks us through the various levels of membership packages offered by ATRI, the benefits of being part of this close-knit community become crystal clear. Finally, we close on a heartfelt note of gratitude for all the professionals in the industry, with a prayer for their safety and prosperity. Join us in celebrating the unsung heroes in the towing industry and take a step towards enriching your knowledge with this episode.