Welcome to another episode of The Business of Endurance podcast! Today, we have the pleasure of speaking with the extraordinary Heather Jackson. Heather is a retired professional triathlete with multiple Ironman & 70.3 wins and a Kona podium to her name, who has transitioned into ultra running and gravel cycling, showcasing an incredible journey of endurance and versatility. Known for her mental resilience and ability to push through diverse sporting challenges, Heather nearly made the Olympic ice hockey team before shifting her focus to triathlons. In this episode, Heather shares her favourite win at the iconic Escape from Alcatraz Triathlon, discusses the mental tactics she employs, and provides insights into her unique nutritional strategies for various endurance events. We also delve into her journey into triathlon, her approach to mental recovery, and the business side of her athletic career, including marketing and securing sponsorships. Whether you’re an aspiring athlete or a seasoned professional, Heather’s experiences and advice offer valuable lessons in fitness, life, business, health, and nutrition. Tune in for an inspiring conversation!

Highlights:

• Heather's Greatest Win: Escape from Alcatraz
• The Challenges and Thrills of the Escape from Alcatraz
• Learning from Defeats and Bad Days
• Transitioning Between Sports
• Training and Nutrition Strategies
• Marketing and Sponsorship Insights
• Swimming Challenges and Group Dynamics
• Book Recommendations and Final Thoughts

Links: Click here for additional helpful content & click here to book a call with Charlie Reading.

Connect with Heather Jackson on LinkedIn & Website

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This episode was sponsored by The Trusted Team and 4th Discipline