Boost your painting business with Torlando Hakes and Mike Mundwiller from Benjamin Moore on PaintED. Discover the power of value-based selling and the "job to be done" philosophy to differentiate yourself from low-cost competitors. Learn how to uncover latent customer needs, communicate the unique benefits of premium paint products like Aura and Regal Select, and leverage the Benjamin Moore Contractor Rewards program for added value. This episode is packed with actionable insights to transform your sales approach, create lasting customer satisfaction, and achieve long-term success in the painting industry.

Find More Episodes on PCA Overdrive: https://www.pcaoverdrive.org/painted-show

PCA Overdrive is free for members.

Become a member: https://www.pcapainted.org/membership-resources/