Davi visited Marin Bikes HQ in California to sit down with CEO Matt VanEnkevort to learn the real story behind how one of mountain biking's most iconic brands rebuilt itself around one simple idea, MADE FOR FUN. On this episode of The Ride Companion Matt shares the story of joining Marin in 2012, when the brand was in serious trouble and how the team rebuilt the company, the product range and the culture. This conversation covers Marin's early history, the brand's near-bankruptcy, the reality of being a bike company CEO, the chaos of the Covid bike boom, why Marin avoids chasing hype, how they choose athletes and Matt's honest thoughts on the current state of the bike industry, ebikes and where the cycling could be heading. Episode Sponsors:- - Get an exclusive 15% discount on Saily data plans! Use code trc at checkout. Download Saily app or go to https://saily.com/trc to learn more - NordVPN has you covered for all your VPN needs so you can take your favorite shows everywhere + remain safe online! https://nordvpn.com/trc for more - WORX → 15% off with code THERIDECOMPANION at https://uk.worx.com Get early access & ad-free episodes → https://www.patreon.com/theridecompanion

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