Matthew Schnitzer is a barber in Dana Point, California. Today's Slow Baja Podcast discusses how he formed Barbers for Baja. After organizing two immensely successful holiday toy drives, Schnitzer made a dramatic and ambitious pivot to focus on sending kids in need to college.

"Barbers For Baja began at The Kings Club Barbershop with a toy drive for La Mision, Baja California, Mexico in 2019. We were shocked at how quickly our little community rallied together. Our shop was overflowing with toys for these children in no time!

We decided to participate in the La Mision toy drive once again the following year. Only this time we reached out to our friends at surrounding barber shops asking them to get involved. Once again, we were shocked at how quickly everyone rallied together to help.

In 30 days these barber shops raised over 7K in toys and funds for the children of La Mision. The generosity these barbershop communities had was truly overwhelming!

Our hearts were filled with immense gratitude following that event, and we were eager to figure out how we could continue to help. So here we are, combining our barber shop communities to help children all across Baja California have better access to food, education, and medical supplies."

Learn more about Barbers for Baja here.

Follow Barbers for Baja on Instagram.

Buy your box set or donate to Barbers to Baja here.