Michael Magnuson, founder and CEO of GoodBed.com, has his finger on the pulse of the mattress retail industry. With over 20 years of experience researching beds and helping consumers find the right mattress, Magnuson has invaluable insights for retailers navigating today's challenges.

In this episode of the Sleep Summit Show, Magnuson breaks down the key threats facing retailers right now, from shrinking store traffic to fake online reviews. But it’s not all doom and gloom. Magnuson outlines several opportunities for brick-and-mortar stores to fight back, including improving website optimization, sales team training, and harnessing the power of authentic customer reviews.

The three big takeaways from this episode:

1. Stores must optimize their website not just for e-commerce sales but for driving overall business. This means having calls to action that get people into physical stores to try products.

2. Properly training sales staff on what real customer reviews say about products can greatly boost consumer confidence and drive conversions.

3. Sharing authentic customer reviews across stores is the only way for smaller retailers to gain critical mass of reviews per product to compete with fake review sites.

The mattress retail landscape is treacherous but far from hopeless. Heed Magnuson’s insights to steer your store towards smoother seas.