Ever wondered if you should be creating solo content or collaborating with other creators?

Today we will dive deep into this conversation and share our thoughts.

This was an interesting question one of the shows in our network asked.

Having experienced different and shocking results from both types of content, we decided to give it a crack and share some of the things that have worked for us and some of our clients.

Some #GoldenBoulders we cover:

- The REAL reasons solo episodes might outperform interviews

- How to pinpoint YOUR podcast goals for maximum impact

- The secret Ladder of Influence for securing powerhouse guests

- Why enjoying this part of the process is KEY to long-term success

Enjoy!

Timestamped Overview:

00:00 Expand audience through strategic podcast guest selection.

04:06 Monetization lies beyond surface-level content perception.

07:20 Applicable to any collaboration, not just podcasts.

11:02 Start with lower-level connections for opportunities.

14:18 Prioritize guest connections over solo episodes.

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