It’s the “other” SEO: paying Google to display your ads above the organic search results.

It’s expensive. But does it work?

Today, we discuss what kinds of businesses get the most from Google. We’ll explain why these ads work, and why they cost so much more than ads on social media. 

The investment is high, but the returns are (potentially) game-changing.

It’s all part of a 2-part exploration of paid ads, which continues on tomorrow’s episode.

Tune in, and learn what makes Google ads worth their considerable price — for some businesses. Is yours one of them? Click Play!

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