We all know testimonials work.

…but not just any old testimonials.

We’re living in the “social proof” era. When it comes to deciding whether to buy a product, no founder, marketer, or salesperson is trusted more than a fellow consumer. 

Gathering quality testimonials, then, is one of the most important sales strategies you can use.

Today, we explain how to reach out and get the most impactful testimonials. From how and when to contact customers, to the specific questions you should pose, we’ll share the step-by-step process we use. 

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