Sales: most people think it’s really easy, or a mystical art.

It’s neither.

Great salesmanship is nothing more than understanding why people buy stuff. It’s effective application of a few key principles that pretty much always work. 

But there’s one principle way too many people forget.

Today, we explain what it is, and how it works. Sales is our host Omar’s thing. From his childhood in his father’s car dealership, to his sales coaching today, Omar’s had years of study and practice. 

In all that time, Omar’s noticed that this one particular tactic is missing from too many salespeople’s arsenal. Learn it for yourself, and see the impact on your sales. Click Play!

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