Is there any way out of offering discounts?

It’s one of the oldest sales tricks in the books. At some point, almost every business decides that it’s worth losing a little revenue to gain some customers. But how do you ensure a good return on that investment? 

And is there a better way to bring in business?

Today, we discuss when and where discounts work best — and worst. We’ll explore how to be more strategic about your discounts, and why (depending on the business) they’re not always the best option. 

It’s smart to question the accepted wisdom, especially when it might protect your profitability. Tune in, and take a hard look at the discount sales model. You might decide there alternatives that work better for you. 

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