If you run an online business, it’ll definitely happen. Sometimes, your customers’ credit cards will be declined. 

But it’s probably not for the reason you think.

Insufficient funds actually account for only a minority of credit card rejections. There are other reasons, some of which you might not suspect. More importantly, some of these reasons are things you can prevent or fix!

Today, we list the most common reasons cards get declined, and explain what you can do about it.

Don’t lose customers unnecessarily! Make sure that you’re doing everything you can to avoid “involuntary churn,” and keep the customers who want to keep you in their life. Click Play!

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