Let’s be clear: we almost never recommend lower prices.

In fact, we spend lots of time on this podcast encouraging people to charge more. Often, raising prices is the best way to boost overall revenue. 

Often, but not always.

Today, we explain how lower prices can be a powerful tool — when applied correctly. There is a way to sell to the clearance-bin crowd that won’t kill profit, or devalue your brand or products. 

…and it’s one of the best ways to grow your business.

If we sound self-contradictory, give this episode a listen. You’ll see what we mean! And you’ll walk away with an excellent strategy for taking your business to the next level. Click Play!

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