Not every crisis is avoidable. But almost all have a silver lining.

Today, we reorient your perspective on crises from “avoid and survive” to “expect and take advantage of.”

That’s not to say you should look for trouble, or neglect the rational measures every business takes to prevent problems. But at some point, you’re almost guaranteed to face a serious, even existential snafu. 

The way you respond can judo-flip a disaster into a boon.

With examples from our own serious DEFCON moments at WebinarNinja, Omar lays out a few principles you can apply to any crisis. The trick? Going beyond simple survival, and having the foresight to look for opportunity. 

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