The Black Friday/Cyber Monday sale feels almost as obligatory as Thanksgiving itself.

But do you have to do it?

Sometimes, following the herd is the best way to get lost in the crowd. With a billion promotional emails hitting inboxes this time of year, is your holiday sale a smart play, or just adding to the noise? Just because everyone else is doing it doesn’t mean you have to — but it doesn’t necessarily mean you shouldn’t, either.

So what are your options?

Today, we explore different takes on the Black Friday/Cyber Monday strategy. When you run your own business, you get to decide how — and even when — to do promotions like this. And by doing things a little differently, you can stand out while staying true to your company’s core values.

Hear what other businesses (including ours) do to put our own twist on the holiday sale. Then, do things your way. Click Play!

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