What’s the marketing value of a Facebook group?

With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its tracking opt-out policy — you might think Facebook is an empire in decline. But that’s not the whole story.

There’s still a place for Facebook in your marketing, and Groups is probably it.

Today, we discuss how Facebook’s struggles in some areas make Groups a uniquely valuable marketing (and even sales) channel. We’ll explain exactly how to use Groups to the fullest, and why it may be the most “organic” way to use the platform.

Could Groups keep Facebook relevant? Click Play!

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