When you buy someone a gift, what does that buy you? Do customers, partners, and others see it as an investment in your relationship, or an unasked-for transaction? Or worse, an attempted bribe?

It all depends on how you give.

Today, we discuss the art of the business gift. If it’s overly transactional, or impersonal, or simply has the wrong objective behind it, a gift can backfire. But if you do it the right way — which is also the way with the least predictable results — it can lead to incredible things.

So how should you give?

Based on conversations with an expert in business gift-giving, we’ll explore the “do’s” and “don’ts” of dropping presents on people. Learn how to give tactfully, and what to realistically expect as a result. Click Play!

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