Crazy thought: cold emails can work. Yeah, we didn’t think so either — until we realized how they work when you do it properly. All thanks to this week’s Must-Read for entrepreneurs!

If you're like most people, you probably assume that cold emailing is a bad marketing strategy. 

It's too direct, too forward, too scammy, too annoying. Right? But what if you're wrong? What if cold emailing can actually do the trick? That's the premise of The Cold Email Manifesto by Alex Berman and Robert Indries.

Omar chose this book specifically because he wanted to challenge his own assumptions about the efficacy of cold emails. And to his (pleasant) surprise, he learned more than he thought he would! Today, he shares key takeaways and explains how to approach cold emailing in a way that builds relationships — without pestering anyone.

Short version: cold emailing is all about strategic intent. 

You have to be subtle, patient, and focused on building a connection. It's not about dropping unsolicited pitches and hoping for a response. It's about crafting a personalized message that speaks to the recipient's needs and interests.

Then, you go from there.

With this episode, you'll learn how it’s done. We'll break down the strategies, and show you how to create a plan for reaching out to people in a way that won’t get their guard up. Try something you might not have considered — Click play!

Discover all our must-read book reviews at https://100mba.net/bookreviews.

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