Money is an emotion. While we like to think of wealth-building as a purely rational or strategic exercise, those who ignore the psychological component are at a disadvantage. 

Today’s Must-Read explores how your heart & soul — not just your profit & loss sheet — impacts your ability to thrive in business.

The Psychology of Money by Morgan Housel isn’t your average entrepreneurship guide. It serves up high-impact insights on personal and business finance in bite-sized chapters and everyday language. But it's not just about making money — it’s about understanding the deeply human factors that affect how we manage it: our life experiences, biases, fears, and attachments. 

No one (seriously, no one) does business with just their rational mind.

Ever been baffled by someone else's business decision? Housel’s book sheds light on the mysteries, breaking down how our subjective perceptions of money guide our financial moves, and demonstrating that almost anyone can make money, even if they lack financial advantages.

In other words, you don’t need a silver spoon; you just need the right mindset.

Embrace the emotional side of business, and you’ll make more rational decisions. Dive into the psychology of money, and come out richer on the other side. Click Play!

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The Psychology of Money by Morgan Housel