How do iconic brands take shape—and how do they keep rising in markets packed with noise and competition? In this extended interview, Omar sits down with two bold founders who’ve been there: Joe Foster, co-founder of Reebok, and Ben Weiss of Syntilay.

Joe shares how he and his brother built Reebok from humble beginnings into a global giant by focusing on overlooked customer needs. Ben brings us into the future of footwear with Syntilay's AI-powered, custom-fit sneakers—and shows how challenging the status quo can unlock powerful new lanes. Together, they reflect on the risks, turning points, and surprising lessons behind building something that lasts.

If you’re curious how purpose and persistence drive real-world results—or how to find white space that others miss—hit the play button at the top of this page and soak up the insights from two founders shaping the past and future of innovation.

Watch the episodes on YouTube: https://lm.fm/GgRPPHi

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