Sign up to save your podcasts
Or
Share McFirst-Party Data
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
McFirst-Party Data
Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.
View all episodes
By AdExchanger
4.7
4545 ratings
Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.
More shows like The Big Story
View all
Planet Money
30,808 Listeners
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
531 Listeners
Pivot
9,553 Listeners
The a16z Show
1,096 Listeners
Channels with Peter Kafka
554 Listeners
HBR IdeaCast
170 Listeners
The Daily
112,484 Listeners
Masters of Scale
3,994 Listeners
The Indicator from Planet Money
9,554 Listeners
The Prof G Pod with Scott Galloway
5,562 Listeners
Hard Fork
5,527 Listeners
OPERATORS
50 Listeners
Marketecture: Get Smart. Fast.
21 Listeners
AdTechGod Pod
32 Listeners
Prof G Markets
1,425 Listeners