After a successful career in finance and fintech, in 2016 Morten Toft Bech decided to pursue new passions not for money, but for the millions of people to be born after him.

Alex and Joe explore the fascinating world of plant-based meat – including the decision Morten made behind which product to make first. He also delves into the challenges of keeping up with competition in a rapidly growing industry and discusses the negativity surrounding plant-based meat.

Morten also provides valuable insights into securing investment and offers practical advice for startups, drawing from his experience as both a founder and investor. 

Follow Morten, Meatless Farm and the team behind The Founders. 

Chapter 1: The Founding Story (01:19)

Chapter 2: The secret to securing investment (25:30)

Chapter 3: Defining moments (43:29)