Luxury fashion is big business. To stay relevant, big luxury houses and independent labels alike know to constantly refresh their communication strategies. Celebrity endorsement still holds enormous sway, but the clothes themselves need to tell a story. Today, that story is increasingly one of liberté, égalité and fraternité! For proof, look no further than the latest collections from Louis Vuitton Homme, Jeanne Friot, Imane Ayissi and Yohji Yamamoto.