12 steps you can take to make the most of your Google Business Profile and begin educating your clients before they even reach your website. 
 
IN THIS EPISODE...
[1:34] What makes a "good client"?
[3:34] How Google can help educate clients
[4:15] What is the Google Business Profile
[4:59] The Knowledge Panel
[7:15] 12 Steps to a Better Business Profile
[8:50] #1 Business Name
[10:20] #2 Cover Photo
[11:02] #3 Service Area
[12:14] #4 Logo
[12:48] #5 Business Info
[13:44] #6 Products & prices
[15:15] #7 Product categories & product naming
[16:34] #8 "From the business"
[17:36] #9 Updates
[20:37] #10 Reviews
[21:22] #11 Social media profiles
[23:04] #12 Photos, photos, photos
  topics: google my business, google business profiles, knowledge panel,

MEREDITH'S HUSBAND SAYS…
" Photos, photos, PHOTOS. People love photos."
 

---
Meredith's Husband
https://www.meredithshusband.com

Today we answer the question of "How often should I blog for SEO?" and also... HOW you can approach creating your blog.
 
IN THIS EPISODE...
[0:53] The question you should be asking
[1:55] How & what to blog about
[2:15] Not all blogs to be paragraph text
[6:03] Blog content should feed social media
[7:00] How often should you blog for Google?
  topics: blogging for seo, how often - frequency, how and what to blog about

MEREDITH'S HUSBAND SAYS…
"If your blog is garbage, it doesn't matter how often you do it. A lot of garbage is still garbage."

---
Meredith's Husband
https://www.meredithshusband.com

Have you ever tried to do some SEO and then looked to see if your site appears on page one of Google? Today we talk about why that's NOT what you should do - and what you SHOULD do instead!
 
IN THIS EPISODE...
[0:45] What is SEO success?
[3:45] Two hypothetical options
[4:43] Sucessful SEO campaigns look like this...
[6:51] The metric you should use to measure success
[7:51] The 2 ways to improve conversion
[8:45] Doubling your conversions
[10:44] Other metrics to monitor
[13:15] Google Dark Mode
  topics: seo metrics, conversions, seo success

MEREDITH'S HUSBAND SAYS…
"Having a keyword on page one is like having a vanity license plate."
"The number of organic conversions is the Holy Grail of metrics."
"Doubling your organic conversions is a good first goal for SEO."

---
Meredith's Husband
https://www.meredithshusband.com

We talk about where to place keywords on the individual pages of your website - effectively "optimizing" pages for specific keywords to avoid your website pages competing AGAINST each other in Google.   
 
IN THIS EPISODE...
[1:00] Our goal: Avoid competing with yourself
[1:35] Title tags
[3:03] Meta description tags
[4:41] H1 tags (the "headings")
[5:45] Image alt tags
[7:34] Paragraph text
[8:52] Navigation & blog text
[11:10] Recap
Topics: keywords, page optimization

MEREDITH'S HUSBAND SAYS…
"Don't blanket your website with keywords - this will hurt your SEO."
"Don't stuff keywords into your image tags - unless they describe the image."
"Keywords do NOT need to go in your meta description tags."

---
Meredith's Husband
https://www.meredithshusband.com

What makes a good keyword? Today we talk about the important things to look for, when doing your keyword research... volume, competition, and relevancy. 
 
IN THIS EPISODE...
[1:26] Why keyword research is important
[4:44] The first step...
[6:00] What is "low-hanging fruit"?
[10:52] What keyword tools to use...
[20:50] What "successful SEO" really means
Topics: keyword research, semrush

MEREDITH'S HUSBAND SAYS…
"Don't use a tool you hate, even if it's The Best. You'll end up never using it."

---
Meredith's Husband
https://www.meredithshusband.com

How do you choose keywords for your website and more importantly, for individual pages? That's the topic today, in the first episode of a 3-part series about keywords.
 
IN THIS EPISODE...
[0:40] KeywordCannibalization
[1:50] The next 2 episodes...
[2:25] How to identify Keyword Cannibalization
[7:43] The "Ideal" keyword optimization
[11:00] Don't blog about your main keywords
[12:3] Dos & Don'ts
Topics: keyword research, seo

MEREDITH'S HUSBAND SAYS…
"Don't just assume you know what your keywords are."
"Don't blog about your main keywords."

MEREDITH SAYS…
"It's like when you're nominated for 2 Oscars at the same time."

---
Meredith's Husband
https://www.meredithshusband.com

Yes, more episodes are coming...
 
But first, I just wanted to Thank You for listening and for your feedback.

In this chapter...
[0:46] Final Episode
[1:45] Where it started
[2:38] Reason for ending the season
[4:08] What's in next season
[5:16] Next episode topics
[6:59] Hollywood stars
[8:48] That's it

---
Meredith's Husband
https://www.meredithshusband.com

We look at some SEO advice we found online and discuss whether the tips are good or bad advice: "The top 6 SEO mistakes that photographers make in 2022"
 
IN THIS EPISODE...
[0:50] Are these Mistakes?
[2:10] Not focusing on Local SEO
[5:00] Not enough content
[7:01] Keywords used incorrectly
[8:00] Not enough text 
[10:04] Not working on backlinks 
[10:49] Images not renamed
 [14:30] Send us your questions...
Topics:  SEO advice, SLR Lounge

MEREDITH'S HUSBAND SAYS…
"This is good SEO advice from SLR Lounge!"

---
Meredith's Husband
https://www.meredithshusband.com

This episode continues from our discussion last week, taking the next step in creating a blog using your own strengths and unique perspective. 
 
IN THIS EPISODE...
[0:25] Last week... "your secret sauce"
[1:34] The 3 ingredients 
[3:40] This week's homework
[4:22] The blog format
[7:54] How to best conclude a blog
[10:00] Repurposing for social media
[11:47] Next week... "keywords"
Topics: unique content for SEO

MEREDITH'S HUSBAND SAYS…
"Try not to put extra pressure on yourself."

---
Meredith's Husband
https://www.meredithshusband.com

How can you create content that's A) good for SEO, B) uniquely yours, and C) easy to create? That's the question this week, as we talk about the first (of two) steps in the process.

IN THIS EPISODE...
[01:50] What NOT to do
[05:14] How to know who to trust
[06:30] What you SHOULD do
[02:57] Your weekly homework
[11:45] Don't fear people stealing your ideas
[13:53] The objective
[16:05] Next week...
Topics: creating content for SEO

MEREDITH'S HUSBAND SAYS…
Your strength is not their strength.
If they try to take your strength
and make it their strength,
it's not going to be very strong.

---
Meredith's Husband
https://www.meredithshusband.com