RESOURCES MENTIONED IN THIS EPISODE
How to set up Conversion Events (Google's blog)
https://support.google.com/analytics/answer/12966437?hl=en


TIMESTAMPS
[0:24] The Double Impact of Improving Conversion Rate
[1:40] G4 and The Holy Grail of Website Metrics
[2:26] The New G4 Analytics and Tracking Conversions
[5:31] How to Track Conversions 
[6:24] Tracking Conversions with CRMs
[8:38] Do this sooner, rather than later...

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Meredith's Husband
https://www.meredithshusband.com