Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale.

That means she gets to see into the Meta Ads accounts of 100s of brands each year, when she sees several errors crop up time and time again. 

 

In this episode, we discuss: 

• Why outdated targeting methods could be costing you conversions 
• The hidden risks of relying solely on dynamic catalog ads 
• How your messaging might be sabotaging your Meta ad success 
• The #1 budgeting mistake that’s crippling your campaigns 
• Sneaky Meta settings that could be derailing your ads without you knowing 

 

Dive in: 

[05:02] Effectiveness of ad targeting strategies. 

[09:57] Dynamic catalog ads: missed opportunities. 

[11:03] Separate catalog and creative ads. 

[16:29] Simplifying ad content approaches. 

[18:06] Stagger launches for better optimisation. 

[23:35] Ad copy disruption alert. 

[25:37] Convincing stakeholders in ad strategy. 

[28:49] Insider Tips from Aggie! 

 

Find the notes here: https://keepopt.com/242

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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