Good Value | Pragmatic Value Investing

Meta & the battle for digital advertising supremacy

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Alison Savas is joined by digital advertising expert Ben Legg to discuss the digital advertising landscape, in particular how Meta (NASDAQ: FB) is positioned following the recent fall in its stock price. 

Key discussion points include:

  • 4:00: Overview of how online advertise works today.
  • 7:30: The digital advertising landscape and why digital advertising as a percentage of GDP is expected to grow.
  • 10:50: The rise of Tik Tok
  • 12:00: Meta's advertising technology and why it’s seen as being superior
  • 21:10: How Facebook is moving to maintain user engagement 
  • 28.30: Can Instagram become the world’s biggest fashion retailer? 
    • ...more
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    Good Value | Pragmatic Value InvestingBy Antipodes Partners
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