With FDA’s review complete, Elanco’s Bovaer is getting ready for the U.S. marketplace. But the methane-reducing feed additive’s success will be as much about economic as environmental sustainability, said Katie Cook, Elanco's Vice President of Livestock Sustainability and Farm Animal Marketing, in a Dairy Defined podcast released today. 

“The biggest thing, and the thing that's most important, is not only are we making sure that we're providing an environmental sustainability practice to our producers, but most importantly we're providing them with additional profitability,” Cook said. “It's a key tool as we think about telling our dairy story and the value that our dairy products bring to consumers. But more importantly, as a producer, it's also giving you an additional revenue stream as we think about the economic viability of our farms' longer term.”