July 07, 2021

MI100: Masterclass on Building an Online Course Business w/ Jacques Hopkins

1 hour 20 minutes

IN THIS EPISODE, YOU’LL LEARN:

5:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him

12:21 - Lessons Jacques learned from his failures and how he’s applying them to his business today

18:15 - Why there is a misconception that online courses are an easy way to riches,

21:28 - What other myths there are around online courses, and what the actual truth is

23:94 - How to actually convert YouTube viewers into customers and what kind of call-to-action one can use to do so

36:38 - What to consider when deciding to quit one’s job and what kind of “ah-ha” moments to watch out for in order to take the leap into becoming a full-time entrepreneur

46:07 - Where to start when building an online course and how to build an audience without any existing following

48:21 - If starting on YouTube is a good strategy when building an audience for an online course and if it can be an additional revenue stream (or just a purely top-of-the-funnel type strategy)

54:02 - What a funnel is and what it means when something is top-of-funnel

55:52 - How to think about the dynamic of giving away content for free versus making people pay for a product

59:43 - The big shift that happened in Jacques online course business that saved him from going back to his former job

58:36 - What an evergreen funnel is and the work needed to make one actually work

1:01:22 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today

1:04:48 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator

1:14:03 - How to focus as an entrepreneur, especially if you want to create multiple projects

1:17:34 - Habits or principles to incorporate into one’s life that will lead to success

And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.

Get more FREE content from Robert

Get a FREE audiobook from Audible

Jacques Hopkins’ podcast, The Online Course Show

Jacques Hopkins’ The Online Course Guy website

Ramit Sethi’s book I Will Teach You To Be Rich

Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion

All of Robert’s favorite books

SPONSORS

Support our free podcast by supporting our sponsors:

⁠CFI Education⁠

⁠Airbnb⁠

Read this episode’s transcript and full show notes on our website.

Connect with Jacques: Youtube | Instagram | Website

Connect with Robert: Twitter | Instagram

HELP US OUT!

Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Learn more about your ad choices. Visit megaphone.fm/adchoices

Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

...more

View all episodes

By The Investor's Podcast Network

4.6

546546 ratings