Blue jeans were invented by Jacob Davis and Levis Strauss in the 1870s. They were worn by gold miners and cowboys, then James Dean, Marlon Brando, American teenagers and rock stars. If you want to talk about the history of cool, Levi's was there. From Debbie Harry and The Ramones to Jim Morrison - they all wore Levi's. And did you also know that Levi's introduced women's jeans in 1934, when skirts were the norm? The company has also been active raising money and awareness in the fight against AIDs since the '80s. So there's a lot to love about this brand.

But how sustainable is Levi's? This week, we hear from Levi's Vice-President of Sustainability, Michael Kobori. He started out in human rights, and joined Levi's in 1995. He's seen the conversation move from sweatshops and corporate social responsibility (CSR) to new gen materials, life cycle assessments, worker wellbeing and carbon emissions. 

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