In this episode of the RETHINK Retail podcast, Julia Hare sits down with Michelle Kelly, CEO of the iconic fashion brand Lilly Pulitzer.

Kelly’s leadership has been instrumental in guiding Lily Pulitzer through a transformative phase, transitioning from a wholesale-only model to a multi-channel retail approach.

With a strong focus on customer-centric strategies and personalized marketing, Michelle's expertise has significantly contributed to the brand's success.

During their conversation, Kelly shares her inspiring journey to becoming the brand's CEO and highlights the brand's timeless commitment to making customers happy, preserving their unique hand-painted prints, and balancing trends with a focus on quality and longevity.

“And isn't that the beauty of retail? There's always another season, there's always another collection. There's always another day to open the store.” - Michelle Kelly

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Hosted by Julia Hare

Produced by Gabriella Bock

Research by Maggie Schwenn