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Vertical video drama has exploded in the past year – but is it a passing craze or the next big shift in storytelling?
Recorded live at the TellyCast Digital Content Forum, this session brings together Spirit Studios’ Matt Campion, TheSoul Group’s Victor Potrel and writer-director-producer Katharina Gellein Viken to unpack the boom in micro drama. Moderated by Deadline’s Stewart Clarke, the panel digs into what audiences are actually watching, how shows are being funded and distributed, the role of AI in production, the emergence of new platforms, and why the economics are creating a brand-new content category. A sharp, forward-looking conversation on how vertical drama is being made, monetised and scaled.
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By Justin Crosby5
77 ratings
Vertical video drama has exploded in the past year – but is it a passing craze or the next big shift in storytelling?
Recorded live at the TellyCast Digital Content Forum, this session brings together Spirit Studios’ Matt Campion, TheSoul Group’s Victor Potrel and writer-director-producer Katharina Gellein Viken to unpack the boom in micro drama. Moderated by Deadline’s Stewart Clarke, the panel digs into what audiences are actually watching, how shows are being funded and distributed, the role of AI in production, the emergence of new platforms, and why the economics are creating a brand-new content category. A sharp, forward-looking conversation on how vertical drama is being made, monetised and scaled.
Sign up for The Drop newsletter
Support the show
Enrol on the TellyCast Digital Bootcamp
Buy tickets to How to Make Money in Digital
Enter the Digital Video Awards
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

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