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Chapter 2: The Road to $10K MRR

From launch, there are a ton of baby steps that are celebrated. Your first paying customer. Your first $100 MRR. $1,000K MRR. Maybe the first time that you can pay yourself! It is full of milestones that propel you forward. But depending on your pricing, it can be a different world entirely between earning your first $1,000 MRR on a $10 monthly subscription or a $100 monthly subscription. Hitting that $10K mark starts to instill that sense of product market fit.

Our next storyteller is Colleen Johnson, the Co-Founder of Scatterspoke. The winding road that her and her husband co-founder have navigated in the last three years as they’ve build up a product that served a specific need within the Agile community has brought them to the door of $10K MRR. Take a step by step walkthrough on the various turns she and the Scatterspoke team took as they slowly made their way to that $10K MRR mark.

If you want to join in on the conversation with over 1400 other founders, join MicroConf Connect, a slack community space where you can meet founders from around the globe working on cool products in a sustainable way. Head over to http://microconfconnect.com for more details.

This video was recorded on September 1, 2020 in Minneapolis MN. All proper social distancing, PPE, and health and safety measures were taken in the production of this show.

Note, this is not a live session, so calls for questions, survey, etc… are all pre-recorded.