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The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts.
Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.
💡Takeaways:
4.8
4343 ratings
The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts.
Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.
💡Takeaways:
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