“Trial is a battle of impression more than it is logic.” As a plaintiff’s attorney your job is to do a deep dive and understand the minutiae of the medicine–along with the specifics of the case, the claims, and the causation–so you can tell the story of the plaintiff in a language that the jury can understand.

In part 2 of this 2-part episode series of Just Verdicts (formerly Trial & Medical Error), med mal litigators Brendan Lupetin and Greg Unatin outline their approach in trial during their recent concussion case victory. You’ll learn tips on how to best present the case to the jury and hear how they won a $900,000 verdict for pain and suffering in a case which only received a $75,000 settlement offer. 

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☑️ Brendan Lupetin | LinkedIn

☑️ Greg Unatin | LinkedIn

☑️ Lupetin & Unatin, LLC

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Episode Preview

• How to prepare for direct examinations of medical experts. 
• Pros and cons of pre-recorded video depositions of experts versus live depositions.
• How luck factors in at trial.
• How to form your opening statement and connect with the jury.
• How to choose lay witnesses for trial.
• Importance of showing the before and after effects of the plaintiff’s injury. 
• “Sponsorship Theory” of evidence applied to selecting witnesses.
• How to form closing arguments to win.
• Brendan’s Trial Tip of the Day: Using “anchor” numbers to persuade a jury to award an appropriate amount.