Rhona and Payman chat with Levi Levenfiche, co-founder of PerfectTed, Europe's first matcha-powered energy drink company.

Levi shares his entrepreneurial journey, discussing the challenges of starting a business with family members, the impact of appearing on Dragon's Den, and the rapid growth of PerfectTed. 

The conversation covers various aspects of running a start-up, from product development and marketing strategies to managing team dynamics and personal mental health.

In This Episode

00:01:10 - Backstory

00:04:35 - PerfectTed origins

00:18:35 - Dragon's Den

00:27:20 - Product growth

00:31:50 - Business and family

00:37:35 - Marketing and brand building

00:41:55 - Perfect Ted roadmap

00:46:35 - Personal challenges

00:51:20 - Hiring and managing a growing team

00:56:50 - Thinking big

01:04:50 - Dentistry and confidence

01:06:35 - Business mistakes

About Levi Levenfiche

Levi Levenfiche is the co-founder and managing director of the PerfectTed organic matcha energy drink brand.