
Sign up to save your podcasts
Or


Send us a text
Angus Hughson is one of Australia’s most respected wine writers, critics, and communicators. His deep understanding of wine is shaped not just by years in the industry but also by his PhD in psychology—specifically, the psychology of taste.
Psychology plays a crucial role in wine, from how we perceive flavors to the way pricing and marketing influence consumer behavior. Lately, Angus has turned his focus to Australia’s global wine presence, raising important questions about the national psyche and its impact on market confidence. He argues that Australia must take a bolder, more assertive approach in foreign markets, with pricing and positioning that reflect its true value.
In this fascinating conversation, Angus takes us through his journey—from his early days in wine to his deep dive into the psychology behind it, and his perspective on where Australia needs to go next.
A huge thanks to Angus for joining me
Support the show
By Tom Massey5
66 ratings
Send us a text
Angus Hughson is one of Australia’s most respected wine writers, critics, and communicators. His deep understanding of wine is shaped not just by years in the industry but also by his PhD in psychology—specifically, the psychology of taste.
Psychology plays a crucial role in wine, from how we perceive flavors to the way pricing and marketing influence consumer behavior. Lately, Angus has turned his focus to Australia’s global wine presence, raising important questions about the national psyche and its impact on market confidence. He argues that Australia must take a bolder, more assertive approach in foreign markets, with pricing and positioning that reflect its true value.
In this fascinating conversation, Angus takes us through his journey—from his early days in wine to his deep dive into the psychology behind it, and his perspective on where Australia needs to go next.
A huge thanks to Angus for joining me
Support the show

1,474 Listeners

1,003 Listeners

417 Listeners

880 Listeners

190 Listeners

293 Listeners

359 Listeners

84 Listeners

401 Listeners

1 Listeners

33 Listeners

1 Listeners

62 Listeners

0 Listeners

108 Listeners