Ok, so we all know it’s coming, but when it’s here it sucks and we need to deal with it. There is always going to be this icky in-between phase where you know you want to start a new chapter in your life but you don’t know how to get there. In business, this in-between phase often happens when you’re getting ready to level up. The uncomfortable ick phase is your inner voice telling you it’s time to move on and move up. 

Take Skyla Eichelberger for example, she was in the middle of an in-between phase too. She’s been known for her Virtual Assistant services and for the last few years, that’s been her reputation. She has her hand in a bunch of different pots and she knows how to do a little bit of everything. But lately, she’s been wanting to specialize and get into a niche she really enjoys, which is copywriting and content creation. And that’s great! But she wants to know… how does she do that? 

In this week’s guest episode of How She Did That, Skyla Eichelberger asks how to get through the messy middle of her business growth journey. Transitioning can be difficult if you don’t know where to start, but the answer is actually really simple.

This Week We Talk About: 

• What transitioning looks like in a business 
• How to find your niche in your current work 
• How to cater your transition to the niche you want to join 
• How to get the word out about your new packages

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