Welcome to model making, a new series from the Leaders Sport Business Podcast that analyses the flux across the global sports industry and asks, do we need a new commercial vision for sport? Are the business models that have sustained professional sport for so long at breaking point? And what are the solutions that sport's most innovative thinkers are endorsing?

Hosted by Leaders Editorial Director James Emmett and Viagogo's International Lead Matt Drew, the three-part series puts sport's traditional revenue streams under the microscope.

Where and why are media rights flatlining? Are sponsorship dollars under threat below the elite level? And are matchdays being maximised?

To help them make sense of the shifting sands around them, the pair are joined by three illustrious guests:

- John Skipper, formerly of ESPN and DAZN and the architect of some of the biggest rights deals in US TV history;

- Simon Denyer, serial founder and former leader of DAZN, current leader of PEAK, and board member on a number of global properties including the WTA;

- Zarah Al-Kudcy, the newly installed CRO at the Women's Professional League Ltd, and a commercial leader at Chelsea, Formula 1 and the ICC among many before that.