Co-author of "Eat Sleep Innovate", Paul Cobban, shares the importance of reframing your competitive set and the concept of MOJO Meetings and Wreckoon. Singapore's DBS Bank has been voted the world's best bank for five years in a row! It wasn't always like that. Today's guest remembered his first day at DBS in 2009: when he asked his taxi driver to take him to DBS, the driver said, "Ah, DBS—Damn Bloody Slow," referring to the notoriously long queues that plagued its ATMs. We are joined today on Innovation Bytes by the man who led the transformation from Damn Bloddy Slow to the best bank five years in a row. He is also the co-author of Eat Sleep Innovate with a friend of the Show, Scott D Anthony. He is going to share some nuggets about the transformation It is a pleasure to welcome Paul Cobban. Find Paul here: https://paulcobban.com/book/