Adina Eden Mizrahi was 18 when she took $100 and sold her first piece of jewelry. 11 years later, Adina Eden is a multi-million dollar brand, sold in every major department store and worn by millions of people around the world.
Pitch your business idea today: https://pitch-place.com
Ride of a Lifetime by Bog Iger: https://a.co/d/gVIkx9g
Finding Me by Viola Davis: https://a.co/d/dVer28c
Tuesdays with Morrie by Mitch Albom: https://a.co/d/cj8FzjN
Follow Adina on social media:https://www.instagram.com/adinaeden_https://www.instagram.com/itsadinaeden/https://www.adinaeden.com
Check out Lori Kassin on Momentum: https://open.spotify.com/episode/66Fn233n5uDygTOS7W3Xmj?si=XZ1SKoovSzKUfR9oB5R4lg
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(0:00) Coming up…
(2:57) Where it all began
(4:25) Early motivations to make money
(6:46) Starting Adina’s Jewels at 18
(9:42) Starting with $100
(12:36) Expanding into e-commerce out of her parents’ basement
(15:11) “I wasn’t meant to be a follower”
(17:41) Bringing on her brother Meyer as a partner
(21:23) Expanding into new frontiers with her brother
(24:52) What it’s like running a business in college
(27:49) Hiring her 1st employee and relinquishing control
(31:38) How influencer marketing exploded the business
(33:46) Madison Beer tagging them on Instagram
(36:11) Professionalizing the company
(40:15) Breaking into EVERY major retail chain
(41:26) The email from Nordstrom that changed the game
(45:22) Expanding the team
(47:31) Opening up a physical retail location
(50:04) “You should be failing right now”
(52:26) Growing pains of expanding too quickly
(56:04) Innovate or die
(57:30) Getting listed on Forbes 30 Under 30
(1:02:58) Just start
(1:06:23) The #1 mistake early founders make
(1:09:34) Balancing parenthood and professionalism as a woman
(1:12:56) Why Adina gives back
(1:17:10) Adina’s experience with infertility
(1:19:22) Do you have to choose between doing well and doing good?
(1:20:24) Favorite books
(1:21:49) Worst advice you’ve ever received?
(1:22:39) If you had to start all over again, where would you start?
(1:24:32) Momentum Moment
(1:26:37) Closing thoughts
(1:27:57) Outro