Sol Betesh is Co-Founder and CEO at Fallen Media, a company creating the hottest short-form content for platforms like Instagram, TikTok, and YouTube. In 2024, Fallen's content amassed nearly 1 billion views across all platforms.
With a track record of producing viral hit shows, they’ve attracted a client list that includes Fortune 500 companies like Apple, Amazon, Warner Bros, Nike, Shopify, BMW, Meta...the list goes on.
In this episode, Sol and I discuss:
How he went from pitching brands as a 25-year-old founder to working with billion-dollar companies
The mindset of reaching out to anyone—and how cold emails changed his career
The moment he nearly lost his company and how he turned it all around...Stick around - this is not one to miss.
Sol's Commencement Speech at Drexel University
Check out some of Fallen Media's viral shows:
What's Poppin?
Street Hearts
Subway Oracle
Bite Me(05:12) Getting into business early
(9:15) Running a high school business competition
(12:03) College years and internships
(16:48) Starting a business with a 15 year old
(21:29) Becoming a meme marketing agency
(25:53) Working with teenagers
(28:12) Growing the marketing agency
(33:26) Shifting into short-form content
(35:49) Creating What's Poppin—the show that blew up
(39:46) The 1 video that changed it all
(42:46) Getting his first brand deals
(44:04) Launching too many shows
(46:06) "We had 3 months to live"
(49:14) Employees start to quit
(51:17) Searching for the next viral hit
(53:23) Launching Street Hearts and partnering with brands like Westin
(56:04) Advice for ambitious young adults
(57:53) Skills everybody must learn
(1:00:05) Giving back as a young person
(1:02:44) Cold emailing the CEO of J-Crew
(1:07:07) The power of cold outreach
(1:11:13) Momentum Moment and closing thoughts