I sat down with Noriko Abenojar — social worker, friendship and parenting coach who helps neurodivergent children (autistic, ADHD, PDA, etc.) and their families build real social skills, confidence, and connection.

Noriko started in deeply relational, in-person work — supporting families one-on-one — and recently expanded those supports into a scalable online model so she can serve more families without burning out. She discovered my work through Amy Porterfield’s Momentum community and joined Hey to 100k® less than a year ago, which helped her structure her offers and sell more confidently.

In this episode we talk about:

Resources mentioned

💡If this episode lights something up and you want help mapping a scalable offer:

xo, Masha 

💞 Let's connect:

Instagram | LinkedIn

If you’re an empath, introvert, or highly sensitive soul trying to grow an online business in a world that glorifies constant posting, nonstop visibility, and bro-marketing hustle…

this episode is going to feel like a deep exhale.

Because same, my friend.

I’m a total bookworm, an introverted empath, and someone who used to feel physically ill at the thought of showing up on social media — especially on video.

And yet?

I’ve now built a multi-six-figure business almost entirely through organic social media… without burning out, faking my energy, or forcing myself to be someone I’m not.

In this episode, I’m breaking down:

💗 What “Visibility Fear” really is — and why it hits empaths so hard

💗 Why you don’t need to be loud, polished, or extroverted to attract clients

💗 How to stop apologizing for taking up space (online and in real life)

💗 Why your content isn’t converting if you’re hiding behind value posts

💗 How to show up online in a way that feels safe, sustainable & soul-aligned

💗 The 5-step framework introverts LOVE for intentional, low-energy marketing

💗 And how to let your soul shine online… even if visibility currently feels terrifying

You don’t need to pretend.

You don’t need a huge audience.

And you definitely don’t need to post 5 reels a day like the bro-marketers tell you.

You just need a gentle, aligned system — one that works with your energy, not against it.

If you’re ready to attract your flamingos (dream clients!) in a way that feels nurturing, authentic, and doable… this episode is going to shift everything.

🔮 Ready for a breakthrough? Book your FREE 20-minute Business Breakthrough Call

If this episode hit home and you’re craving personalized support, clarity, and a simple strategy that actually feels good for your nervous system…

✨ Book your free 20-minute call with me here.

Want the full step-by-step program where I teach my entire four-hour-a-week marketing framework and visibility system (Shine Time)?

💖 Explore Hey to 100k® here.

xo, Masha 

💞 Let's connect:

LinkedIn | Instagram

What does it really look like to build a tech company from scratch — as a woman, a founder, a mother, and a deeply intuitive leader?

And what happens when you hit the wall of burnout… but choose to rebuild your business from a place of ease, alignment, and sovereignty instead of hustle?

This week, I sit down with the extraordinary Heather Udo, Founder & CEO of Shoppable — a SaaS platform powering shoppable experiences for major retailers, global CPG brands, and creators.

Heather shares the truth behind:

✨ Growing Shoppable into a profitable tech company over 14 years

✨ Navigating male-dominated startup culture

✨ Raising (or intentionally not raising) VC funding

✨ Coaching first-time tech founders

✨ Being a mother while running a company

✨ Using AI the right way for e-commerce

✨ Rebuilding after burnout

✨ Creating a life and business led by alignment, not adrenaline

She also breaks down how Shoppable helps stylists, bloggers, designers & creators stop losing commission to coupon extensions (👀) and start earning predictable income — while owning their customer data.

This conversation is packed with insight, transparency, and grounded advice for any entrepreneur building something bigger than themselves.

🔗 MENTIONED IN THIS EPISODE

👉🏻 Connect with Heather: @heather.udo

🎁 Grab Heather's Startup CEO Cheat Sheet (with links to free legal templates) here → https://www.heatherudo.com/resources

💝 Looking for Shoppable resources? Email [email protected] and mention this podcast episode to receive 15% off* your license fee. (*New customers only.)

✨ Book a free 20-Minute Biz Breakthrough Call with me- Let’s map out your next income leap, together 💖

xo, Masha

💞 Let's connect:

LinkedIn | Instagram

Time freedom is the real flex — not hustle, not burnout, not the “rise and grind” culture we’ve all been conditioned to recreate.

In this episode, I’m sharing the exact mindset shifts, systems, and personal realizations that allowed me to grow a multi–six-figure online business… while working anywhere from 5 to 20 hours a week.

Inside this episode, I dive into:

✨ The moment I realized time—not money—is our most valuable currency

✨ How motherhood cracked me open and changed how I work forever

✨ Why hustle culture keeps you broke, burnt out, and chasing the wrong things

✨ How to identify the tasks that actually move the needle in your business

✨ The guilt cycle: why high-achieving women struggle to rest

✨ My 4-Step SHINE Time Visibility System (so you never need to live on social again)

✨ Why working less made me more profitable than working harder ever did

If you’re craving more income, more freedom, more presence with your people — without sacrificing your health, joy, or sanity — this episode is your permission slip.

Let’s uncover where you’re leaking time, leaking profit, and leaking potential — and map out your next aligned steps.

👉 Book your free call here

xo, Masha

💞 Let's connect:

Instagram | LinkedIn

Curious about Hey to 100k®? Learn More Here.

Ever feel like happiness is something you’ll finally reach once you hit that next goal, fix your schedule, or “get your life together”? 🫠

In this soul-soothing conversation, I sit down with my former client and Hey to 100K® alum Nithya Karia, author of High Vibe Habits: Because Happiness Isn’t a Waiting Game, It’s a Creating Game, to unpack how joy isn’t something you chase—it’s something you cultivate right now, in the middle of real life.

We talk about:

✨ How to shift from survival mode to creation mode

✨ The 5 “High Vibe” Habits that elevate your energy: Clarity, Control, Confidence, Curiosity & Creativity

✨ How to spot and stop energy leaks (yes, even the sneaky ones like over-giving)

✨ What it really means to “be enough” as a woman, a mother, and an entrepreneur

✨ Nithya’s incredible world-schooling journey—living and learning across continents with her kids

If you’ve ever struggled with burnout, overthinking, or feeling like your joy got lost under your to-do list, this episode will bring you back to center. 🌿

Connect with Nithya:

📚 High Vibe Habits → Find it on Amazon

✅ High Vibe Quickstart Checklist → https://nithyakaria.com/quickstart

🔮 Interested in exploring Human Design? → Book a reading with Nithya

💫 Follow her on Instagram → @nithyakaria

xo, Masha

💞 Let's connect:

Instagram | LinkedIn

📞 Book a FREE 20-minute business breakthrough call with me

This week, I’m sharing a huge behind-the-scenes shift:

I officially left Facebook. 👋✨

If you’ve been craving a calmer, clearer, more grounded way to run your business… this episode will feel like a deep exhale. I’m walking you through why I stepped away from the platform I originally built my business on and how choosing alignment has changed everything.

Inside the episode, I share:

✨ Why Facebook stopped feeling good (& what my audit revealed)

✨ How social media noise was draining my focus and dysregulating my nervous system

✨ What happened when I moved my private community OFF Facebook

✨ Why my podcast is now my #1 visibility strategy

✨ How I’m approaching Instagram and LinkedIn moving forward

✨ How to evaluate your own relationship with social media honestly

If you’re craving a calmer, clearer, more soulful way of running your business… this one’s for you 🤍

Come connect with me:

📸 Instagram: @mashagoins

💼 LinkedIn: Masha Goins

📞 Book a FREE 20-minute business breakthrough call with me

Thinking about moving your community off Facebook too?

I cannot recommend Kajabi Communities enough — clean, calm, organized, distraction-free.

👉 Check out Kajabi here

xo, Masha

Forget those fluffy Buzzfeed-style “Which Disney Princess Are You?” quizzes. 💅✨

In this episode of Money Magnet Mama, I sit down with conversion quiz ecosystem strategist Alefiya Khoraki to talk about how quizzes can actually change the game in your business.

We break down:

If you’ve ever thought, “Should I make a quiz for my business?”—this is the episode that gives you the real talk about how to do it right.

🔗 Episode Links:

xo, Masha

MY very own Black Friday deal is ON like donkey kong for one week only ⏰ 🎉

Deal 1 🔥 BOGO 1:1 Coaching Session with me (hurrrry only a few spots and these will sell out fast since I retired from 1:1)

Deal 2 🔥 Dream Program Launch Box is ONLY $47!!! for alllll the online business strategies you need to launch your dream offer 🎉

So you meant to plan your Black Friday promo weeks ago… and then life happened.

No worries, my love — you are not too late. In fact, you’re right on time. 🖤✨

In this episode, I’m walking you through exactly how to whip up a quick, simple, and super profitable Black Friday flash sale — even if you’re starting from zero today.

We’re talking:

And I’m also sharing my own Black Friday specials — including my $47 Dream Launch Box and a limited 1:1 BOGO Coaching Deal (only 8 spots!).

👉 Tune in and steal the strategy so you can finally cash in on the biggest shopping week of the year — without the burnout.

xo, Masha

💞 Let's connect:

Instagram | LinkedIn

This episode will light a fire in your soul 🔥

Emily Reagan — freelance coach, marketing strategist, and founder of the Unicorn Digital Marketing Assistant School — shares her extraordinary journey from military spouse and stay-at-home mom to multi–six-figure entrepreneur.

We talk about:

💪 Turning real-life experience into a monetizable skill set

🌈 Building resilience through reinvention

🧺 The invisible (and undervalued) labor women carry — at home and in business

🎙️ How to step out from behind the scenes and own your expertise

💖 Raising a family, navigating divorce, and rebuilding financial independence

This isn’t just a story of success — it’s a masterclass in grit, grace, and what’s possible when you decide you’re done settling.

Connect with Emily:

👉 Instagram @emilyreaganpr

👉 Unicorn Digital Marketing Assistant School

👉 Digital Marketers Work Group

xo, Masha

💞 Let's connect:

Instagram | LinkedIn

🧲 PS: Want to clarify your message and attract dream clients with ease?

Grab my free Magnetic Message Coach GPT — your personal AI coach for crafting an irresistible “I Am” statement that magnetizes your audience.

You know how everyone says, “Just make more money”?

Yeah… but what if the real problem isn’t how much you’re making—it’s how much you’re keeping? 👀

This week, I’m sitting down with my friend Jamie Trull, CPA, profit strategist, and author of Hidden Profit, which officially drops today! 🎉

Jamie is on a mission to help women entrepreneurs stop guessing, stop stressing, and finally feel confident in their numbers—without needing a finance degree or losing their sparkle.

We dive into:

💸 The sneaky ways small business owners leak profit (and how to fix it)

💡 The difference between revenue and real profit—and why that shift changes everything

📊 Jamie’s simple Profit Plan method that helps you earn more while doing less

👩‍👧 How to hire and pay your kids legally (and teach them money smarts early!)

💼 When to finally hire help—without draining your cash flow

✨ The mindset shifts that help women build wealth and peace of mind

This episode will make you look at your money—and your business—in a whole new way.

👉 Grab Jamie’s new book, Hidden Profit here (or wherever you buy your books!)

🚨The book comes with $300+ in bonuses, including a live Year-End Planning Workshop, business audit tools, and more! Keep your book receipt handy so you can grab the bonus materials here.

👉 Interested in learning how hiring your kids can help your biz's bottom line?

xo, Masha 

💞 Let's connect:

Instagram | LinkedIn