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Think you know how donors behave? Think again! Join Maria and Tim Sarrantonio, Director of Corporate Brand at Neon One, as they explore the realities (and myths) of monthly giving and donor retention. They talk about the psychology behind giving and Tim shares insights from a five-year analysis of donor data, revealing that recurring donors give nearly $1,000 annually -- with 50% contributing additional gifts.

Learn how to design a recurring giving program that builds strong donor relationships and enhances your nonprofit’s sustainability.

Monthly Giving Insights – The Highlights:

• Key findings from Neon One’s five-year donor analysis.
• 50% of recurring donors contribute additional gifts annually.
• How to design impactful monthly giving programs for small nonprofits.
• The role of ethical AI in donor engagement.
• Why prioritizing people over money strengthens donor communities.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Tim Sarrantonio:

Tim Sarrantonio is a Nonprofit Ecosystems Theorist studying the intersection of technology, human behavior, and organizational structures in modern giving. As chair of the Fundraising Effectiveness Project and through his work at Neon One, he has helped shape how thousands of nonprofits approach their mission. A speaker at AFPICON, NTC, and TEDx, Tim holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy. He lives in Niskayuna with his wife and three daughters, finding inspiration in the Adirondacks.

Links and Resources:  

• Email Report's digital reader: https://neonone.com/resources/nonprofit-email-report/report-reader/?section=1-1
• Recurring Giving Report: https://neonone.com/resources/recurring-giving-report/?ref=mainNav 
• Connect with Tim on LinkedIn: https://www.linkedin.com/in/timsarrantonio/ 
• Website: https://neonone.com/ 
• Connect with Maria on LinkedIn: http://www.linkedin.com/in/mariario/
• Support the show: https://www.buzzsprout.com/208666/supporters/new
• Watch this episode on Youtube:https://youtu.be/RidjdI1A-NM 

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