More Conversations, Clients & Cash

080: BTS-Lessons from a Summit

In this episode, Kimberly Weitkamp goes “behind-the-scenes” (BTS) of a marketing campaign for the first-ever Audience Converter-hosted Summit

• Depend on yourself
• The REAL power in summit hosting
• Follow-up is key
• Pre-create as much as possible
• How to look at success metrics
• Narrower is better...and why that matters
• Longer doesn’t mean better

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

Join the Workshop: https://theaudienceconverter.com/workshop

In this episode, Kimberly Weitkamp and Josh Niven discuss:

• Many ways to Joint Venture
• The importance of the pre-frame
• What BMW’s and beauty salons have in common for JV

Key Takewaways

• The real definition of joint venture
• The Disney Method of Joint Venture
• How three minutes can change your standing
• Social vs. Community
• How to build a JV community

Connect with Josh

Website: http://www.jointventurecommunity.biz

Facebook: https://www.facebook.com/josh.niven.90

Twitter: https://twitter.com/joshniven/

LinkedIn:https://www.linkedin.com/in/josh-niven-13ab192a

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

In this episode, Kimberly Weitkamp and Alastair McDermott discuss:

• From Geocities to modern design
• Website as a marketing avatar
• The real fundamentals of of website building

Key Takewaways

• The easiest positioning statement
• Finding your target audience
• How often to revisit your positioning statement
• Your Best Chapter vs. First Chapter
• The many different ways to specialize
• The cross-section of specialization

Connect with Alastair

Website: marketingforconsultants.com

Instagram: https://www.instagram.com/WhatStrategy 

LinkedIn: https://www.linkedin.com/in/alastairmcdermott/ 

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

In this episode, Kimberly Weitkamp discusses:

• Power of Scheduled Marketing
• Set time=set success
• Tools and services to offload this
• How to stop sabotaging
• Why boundaries help creativity
• How to avoid burnout

Tools Mentioned:

Missinglettr

SocialBee

Connect with Kimberly

The Audience Converter

Write Your Copy! Join the Audience Conversion Live!: https://theaudienceconverter.com/live 

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

Some of these links are affiliate links. This means you get a great deal and I might make a small commission.

In this episode, Kimberly Weitkamp and Matthew Pierce discuss:

• Video as a community building tool
• The fundamentals and how they work across channels
• Building a community alongside a product

Key Takewaways

• Culture as branding
• The worst video you'll ever make
• The question to ask for your first videos
• Easiest idea generator for videeos
• How "silly" can become part of your brand strategy
• The REAL formula for video success
• The Golden Rule of content creation
• Building the relationship after the sale

Connect with Matthew

Website: https://www.techsmith.com/academy.html

Twitter: https://twitter.com/techsmith

Facebook: http://www.facebook.com/techsmith

YouTube: https://www.youtube.com/user/ChannelTechSmith

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

Check out Audience Conversion Live: https://theaudienceconverter.com/live

In this episode, Kimberly Weitkamp discusses:

• What tools really work?
• The simplest method to get started
• How to research fast
• Best tool for research
• How to use an audience for easier marketing plans

Connect with Kimberly

The Audience Converter

Write Your Copy! Join the Audience Conversion Live!: https://theaudienceconverter.com/live 

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

In this episode, Kimberly Weitkamp and discuss:

• From “I’ll never quit my job” to serial entrepreneur
• The misconceptions of entrepreneurs and money
• Power of not going it alone

Key Takewaways

• Community building as help
• Why you shouldn’t reinvent the wheel
• How to get out of your own way
• Myth about success timelines
• Take control of your money...and how

“What you do with failures is what defines you” Janet Fish

Connect with Janet

Website: https://breakawaybusinesscoaching.com/freedom

Facebook: https://www.facebook.com/breakaway.entrepreneur

LinkedIn: https://www.linkedin.com/in/janetfish/

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

In this episode, Kimberly Weitkamp discusses

• Lead gen vs. audience attraction
• The step everyone skips
• Have you met me on the street approach?
• Way to get rapid feedback
• People are people

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

Audience Conversion Live: https://theaudienceconverter.com/live

In this episode, Kimberly Weitkamp and Ken Bator discuss:

• From the VP of Marketing to unemployed to Culture Trainer
• How Brand, Culture and Strategy work together
• The formula for business success

Key Takewaways

• The "best kept secret" problem
• Engagement vs. involvement
• The "planting seeds" strategy for engagement
• The "take a breath" method for moving forward
• What NOT to do when engaging

Connect with Ken

Website: www.btcinc.net

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

In this episode, Kimberly discusses

• The definition of reset
• Reframing your marketing mindset
• Why creation isn’t enough
• The Choose 3 approach
• How to move forward during a pandemic

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/